Social Media Marketing Practices of Nepalese restaurants in Helsinki
Khadka, Nilesh (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105138641
https://urn.fi/URN:NBN:fi:amk-202105138641
Tiivistelmä
As the influence of social media marketing is heavily increasing in the business arena, this thesis aims at studying the social media marketing practices of Nepalese restaurants in Helsinki.
A mixed method approach was undertaken for this study. Both quantitative and qualitative methods have been employed to gather data. For the quantitative method, survey questionnaire was devised to collect responses and analysis was conducted using MS-Excel. For the qualitative method, semi-structured interview questions were prepared and interviews were conducted in virtual settings. Thematic analysis was conducted to analyze the qualitative data.
The quantitative part answers the research question 1 while qualitative part answers the remaining two research questions. The types of social media platforms used, the frequency of use and similar other components are studied through the survey questionnaires while the semi-structured interview delves into details pertaining to the opportunities and challenges of social media marketing of Nepalese restaurants in Helsinki and also their future plans for social media marketing. Some recommendations have also been discussed based on the findings of the study.
A mixed method approach was undertaken for this study. Both quantitative and qualitative methods have been employed to gather data. For the quantitative method, survey questionnaire was devised to collect responses and analysis was conducted using MS-Excel. For the qualitative method, semi-structured interview questions were prepared and interviews were conducted in virtual settings. Thematic analysis was conducted to analyze the qualitative data.
The quantitative part answers the research question 1 while qualitative part answers the remaining two research questions. The types of social media platforms used, the frequency of use and similar other components are studied through the survey questionnaires while the semi-structured interview delves into details pertaining to the opportunities and challenges of social media marketing of Nepalese restaurants in Helsinki and also their future plans for social media marketing. Some recommendations have also been discussed based on the findings of the study.