Challenges and opportunities of South-Eastern Finland University of Applied Sciences education export to Ukraine
Byieva, Alevtyna (2021)
Byieva, Alevtyna
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105199455
https://urn.fi/URN:NBN:fi:amk-202105199455
Tiivistelmä
The purpose of the study was to determine the most suitable digital marketing tools in order for South-Eastern Finland University of Applied Sciences to expand the market for the degree programs onto the Ukrainian market. The research was conducted by usage of the qualitative and quantitative methods. The data that was used was from primary and secondary sources of data. The results of the study presented that long term goal of attracting the students from Ukraine could be achieved by usage of various social media platform advertisements with focus onto the personality of the potential prospect. The additional recommendations of future operations of the commissioner were composed with focus on the addressing the needs of the customer of South-Eastern Finland University of Applied Sciences.