Big Data Apply on Customer Relationship Management

Abstract

The thesis research about the impact of big data on customer relationship including customer acquisition and retention. From the huge amount of big data, strategies and plan of each customer acquisition and retention are drawn and implemented.

To start the thesis, introduction account for background of the thesis. Following the introduction there is a part for purpose and objective of the thesis. It shows the aim of the research through the conceptual framework which consist of the relation of Customer relationship management and data of customers, strategies and plans are result.

Furthermore, theory and empirical are state in below of purpose and objective part. In the theory parts, there are definition of customer acquisition and retention relating to how to employ new customers and retain existing customers. The theory figures out specific plans and strategies for both customer acquisition and retention.

The empirical part research the management customer relationship on customer data of case company. The system to handle data and the approach of keep good relationship between two is mentioned. The research was qualitative and use questionnaire.