Value chain of motorcycle industry in Vietnam
Nguyen Minh, Quang (2021)
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105189120
https://urn.fi/URN:NBN:fi:amk-202105189120
Tiivistelmä
This thesis aims to provide an overview of the motorcycle industry in Vietnam and the correlation between the value chain and competitive advantage. The theoretical framework describes concepts related to strategy in business and Michael Porter's theory of competitive advantage.
The main objective is to gain practical knowledge by looking into a case company in India: Royal Enfield, choosing a suitable strategy in the Vietnamese market.
The author implemented a qualitative research method through primary and secondary data to answer the research question. The secondary data is collected through the theoretical framework and scholarly publications, while data collected from interviews are primary data.
The result shows that competitive advantage, if not exploited correctly, may lead to failure.
The main objective is to gain practical knowledge by looking into a case company in India: Royal Enfield, choosing a suitable strategy in the Vietnamese market.
The author implemented a qualitative research method through primary and secondary data to answer the research question. The secondary data is collected through the theoretical framework and scholarly publications, while data collected from interviews are primary data.
The result shows that competitive advantage, if not exploited correctly, may lead to failure.