Starting an Indian-Bangla restaurant in Kokkola : Analysis of the market
HASAN, MEHADI (2021)
HASAN, MEHADI
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052010129
https://urn.fi/URN:NBN:fi:amk-2021052010129
Tiivistelmä
The overall objective of this particular thesis is to identify the opportunities and the newer ideas that may be upheld when attempting to put up an Indian Bangla restaurant in Kokkola. It conducts re-search that among others studies the nature of the market, the major aims of restaurant businesses as well as the analysis of the customers and the competitors. It is based on both research-based and theo-retical methodology. Its theoretical part is based on electronic sources, various books and a literature review.
The qualitative method on the other hand was employed to conduct observation in two different Chinese restaurants along with a deeper interview with the owner of an Indian Bangla restaurant. Upon acquiring the necessary pieces of information, a SWOT analysis was carried out on the basis of the facts obtained. The end result of this arrangement was the drawing of a relevant conclusion from the research data.
The interview with the Indian Bangla restaurant owner yielded positive hopes and opportunities for the newcomers in the market. Even though many difficulties and issues abounded, there were also many possibilities and support structures on the market. Many of the answers we obtained from the owners of the restaurants brought up some ideas and the procedures that may be of much use to the beginners.
From the research of the market, we established the possibilities of putting up an Indian Bangla restaurant in Kokkola city. The city of Kokkola is home to multicultural people. Indian Bengla food has become very popular among the locals. The city of Kokkola is a great place to start an Indian Bengali restaurant business.
The qualitative method on the other hand was employed to conduct observation in two different Chinese restaurants along with a deeper interview with the owner of an Indian Bangla restaurant. Upon acquiring the necessary pieces of information, a SWOT analysis was carried out on the basis of the facts obtained. The end result of this arrangement was the drawing of a relevant conclusion from the research data.
The interview with the Indian Bangla restaurant owner yielded positive hopes and opportunities for the newcomers in the market. Even though many difficulties and issues abounded, there were also many possibilities and support structures on the market. Many of the answers we obtained from the owners of the restaurants brought up some ideas and the procedures that may be of much use to the beginners.
From the research of the market, we established the possibilities of putting up an Indian Bangla restaurant in Kokkola city. The city of Kokkola is home to multicultural people. Indian Bengla food has become very popular among the locals. The city of Kokkola is a great place to start an Indian Bengali restaurant business.