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Optimizing Value for Funding Rounds: Funding Strategy for Start-ups

Merelä, Jeremia (2021)

 
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Merelä, Jeremia
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052110254
Tiivistelmä
This research and project-based thesis aimed to suggest a round funding plan for a Finnish start-up Team3 Oy. Another target of this thesis was to provide information about start-up funding. The research has been divided to introduction, theoretical framework, inter-view, and analysis.

Start-up company is a young company in the earliest phases of its operations but looking for large growth in the near future. Often growth requires additional capital for the company due to the early phases of the company. Additional capital will be provided by investors either from inside the company or external investors. The main goals were to provide valuable information about the risks, benefits, and reasoning behind a start-up company funding round.

Team3 as a start-up company was planning on seeking for additional investments. They were thinking about funding rounds and this thesis provided information of different rounds, their purposes, and goals. Supporting the theoretical framework, thesis includes an inter-view about an experienced entrepreneur who has conducted funding rounds previously with multiple companies. The author compared existing theory to the interview to point out similarities and differences between the two, in order to gain as reliable information as possible for the round funding plan.

In the end, the author created a round funding plan for Team3 according to the theoretical framework and interview. The author proposed a suggestion of time-frame of the rounds together with an estimate of the business size.
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