Sympa's Environmental Efforts in Employer Branding Communication
Bhattarai, Sanju (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052110259
https://urn.fi/URN:NBN:fi:amk-2021052110259
Tiivistelmä
The research-based thesis explores and analyses the environmental practices of case company Sympa.The background for the necessity of research was about further improvement of environmental efforts of the company. Additionally, it examines the positive effects of company’s environmental efforts on employer branding communication.
The study starts with an introductory section where reason behind this report is explained and also consist of four investigative question about existing efforts, employees perception and beliefs on environmental sustainability provided base for employer branding interaction. Theoretical framework section has all information on internal and external environmental sustainability with the employer branding aspects with some highlights on trendy behaviour of the industry. Author collected existing data from HR unit and carried out own research during the author’s employment period at the company.
The survey included combination of qualitative and quantitative approaches including both open and close ended questions. Survey link questionnaires was sent to all the employees of Sympa worldwide and sufficient responses 53 out of more than 150 were collected for the evaluation. The results showed that the company is well aware about the sustainability and current efforts are well appreciated by employees. However, they are expecting more initiation and activeness from managerial level and are ready to practice the common goals and suggestions.
Strategic and concrete implementation guidelines were provided at the end such as agreeing to mutual goals, listing environmental sustainability as KPI, sustainable outsourcing of suppliers, improvement on internal and external environmental sustainability. Furthermore, positive impact of environmental practices on employer branding communication was also discussed. Finally, the conclusion chapter review the whole thesis process with learning reflection and further recommendations.
The study starts with an introductory section where reason behind this report is explained and also consist of four investigative question about existing efforts, employees perception and beliefs on environmental sustainability provided base for employer branding interaction. Theoretical framework section has all information on internal and external environmental sustainability with the employer branding aspects with some highlights on trendy behaviour of the industry. Author collected existing data from HR unit and carried out own research during the author’s employment period at the company.
The survey included combination of qualitative and quantitative approaches including both open and close ended questions. Survey link questionnaires was sent to all the employees of Sympa worldwide and sufficient responses 53 out of more than 150 were collected for the evaluation. The results showed that the company is well aware about the sustainability and current efforts are well appreciated by employees. However, they are expecting more initiation and activeness from managerial level and are ready to practice the common goals and suggestions.
Strategic and concrete implementation guidelines were provided at the end such as agreeing to mutual goals, listing environmental sustainability as KPI, sustainable outsourcing of suppliers, improvement on internal and external environmental sustainability. Furthermore, positive impact of environmental practices on employer branding communication was also discussed. Finally, the conclusion chapter review the whole thesis process with learning reflection and further recommendations.