Finnish education services to developing nations : market entry considerations and challenges

Abstract

Tampere University of Applied Sciences, Global Education services commission the bachelor's thesis. The thesis discusses Finnish education services export to developing nations and the market entry considerations and challenges.

The research aims to understand the risks and challenges of exporting Finnish education services to developing countries and the appropriate market entry modes. The concept of blue ocean strategy and multiple market entry strategies by different export entities will be introduced and discussed to motivate future research possibilities. The research in the future could be the author's own master's thesis.

The purpose is to understand the problems that may occur when expanding Finnish education and education services export in developing countries. The themes discovered in the findings display social and cultural differences, bureaucratic challenges, and the future market space. Research questions are The different market entry modes and the challenges of exporting Finnish education export.

The methods used in the research are interviews and literary resources. The analysis is performed using qualitative data collection methods, and an inductive approach is applied to the findings. The analysis findings were then coded to answer the research questions.

Asia, Africa, and South America are discussed in specific given the nature of the findings, but the research in its entirety focuses on developing countries as a whole. The findings indicate a lot to be learned on the Finnish education export due to the maturity of Finland in education export and Globalization. Closer observation indicates the challenges to overcome and optimistic outlook for Finnish education services.