Business idea: an organic food ecommerce mobile application and website
Vu, Ngan (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052510936
https://urn.fi/URN:NBN:fi:amk-2021052510936
Tiivistelmä
The objective of this study was to find out whether the business idea of making a mobile ecommerce application and an ecommerce website for organic foods would be possible and meet consumers’ needs.
The thesis is composed of two main parts. The theoretical section consists of an overview of organic foods and ecommerce, as well as their advantages and the tendency of the Vietnamese market towards these fields. The second part con-sists of a survey on the grocery shopping habit in Vietnam, including interviews with the owners of two organic food businesses for obtaining insights from both consumers and the main partners (a local organic business).
In the end, the theoretical framework not only concreted the foundation of the whole study but also provided key information about the organic industry and digitalization. Thanks to this, the application of technology on an organic busi-ness was successfully validated.
The proposed solution, an organic food ecommerce website and a mobile appli-cation, called GREEN, was found to be totally applicable in the future, because it was updated and can address the problems of both customers and sellers. Evenually, there was a mutual interest among consumers and organic business in this topic: 92% of the participants in the survey considered using this platform, while on the sellers’ side, both interviewed businesses were willing to join GREEN.
In the study, the potential aspects of the project were exposed, and some challenges were identified. Some answers, indeed, exceeded the expectations and could provide an insider’s point of view and invaluable suggestions. As a result of the evaluations, the value proposition canvas and the business model canvas of GREEN were successfully established.
The thesis is composed of two main parts. The theoretical section consists of an overview of organic foods and ecommerce, as well as their advantages and the tendency of the Vietnamese market towards these fields. The second part con-sists of a survey on the grocery shopping habit in Vietnam, including interviews with the owners of two organic food businesses for obtaining insights from both consumers and the main partners (a local organic business).
In the end, the theoretical framework not only concreted the foundation of the whole study but also provided key information about the organic industry and digitalization. Thanks to this, the application of technology on an organic busi-ness was successfully validated.
The proposed solution, an organic food ecommerce website and a mobile appli-cation, called GREEN, was found to be totally applicable in the future, because it was updated and can address the problems of both customers and sellers. Evenually, there was a mutual interest among consumers and organic business in this topic: 92% of the participants in the survey considered using this platform, while on the sellers’ side, both interviewed businesses were willing to join GREEN.
In the study, the potential aspects of the project were exposed, and some challenges were identified. Some answers, indeed, exceeded the expectations and could provide an insider’s point of view and invaluable suggestions. As a result of the evaluations, the value proposition canvas and the business model canvas of GREEN were successfully established.