Gaining visibility on the Russian market - Case Sampo Accelerator
Slokotovich, Sofiia (2021)
Slokotovich, Sofiia
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052511213
https://urn.fi/URN:NBN:fi:amk-2021052511213
Tiivistelmä
This thesis focuses on the case organization, Sampo Accelerator, entering the Russian market. Sampo Accelerator is a nonprofit entity that was established in Finland and provides acceleration services for business founders. The aim of the study is to propose the most appropriate market entry mode for the case organization. Research questions that guided the researcher were “What relevant factors should be considered by the case organization during foreign market entry?” and “Why is the selected region suitable for market entry?”. The major limitations of this research included geographical, industry-focused, financial and CVID-19- related limitations. The theoretical framework of this thesis includes the theory of company internationalization, market entry modes and the choice of entry mode. The research was conducted by utilizing qualitative method. Relevant data was collected via interviews with the company representative and two industry experts. Moreover, through conducting desktop research, the author collected a PEST analysis of the target market. A SWOT analysis of the case organization was carried out. Both primary and secondary data illustrated that the target market possesses heavy legislation of foreign-funded NPOs, economic and political challenges. The researcher evaluated the most relevant market entry modes in compliance with the theoretical frameworks and empirical findings. Consequently, the author proposed direct export to be one of the most efficient entry modes for the case company to enter the Russian market in the foreseeable future. The researcher further evaluated the limitations of this study and suggested its relevance for further research.