Digital Marketing Plan: Gina Tricot Oy
Ceci, Eduart (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052912449
https://urn.fi/URN:NBN:fi:amk-2021052912449
Tiivistelmä
The aim of this thesis is to develop a digital marketing plan for the case company in B2Ccontext. The objective of the thesis is to find out what digital platforms/ tools work best for the case company to generate more B2C sales. Subsequent to an online performance analysis, a digital marketing plan will be developed along with recommendations on actions and control.
The thesis commences on a literature review that aims to define digital marketing as a concept. Moreover, the advantages of internet marketing, theoretical background and history of the concept will be given, as evidenced by the literature review. Some tools of digital marketing will also be discussed to give the reader a further understanding of the digital marketing implementation. This digital marketing plan will follow the SOSTAC® model. In continuity, the current digital marketing of Gina Tricot will be analysed.
The thesis reaches the conclusion that the case company must focus more on social media campaigns as a form of marketing action on platforms that allow instant call to action and when collaborating with fashion influencers, it must make sure that they are relevant to the audience and market in question.
The thesis commences on a literature review that aims to define digital marketing as a concept. Moreover, the advantages of internet marketing, theoretical background and history of the concept will be given, as evidenced by the literature review. Some tools of digital marketing will also be discussed to give the reader a further understanding of the digital marketing implementation. This digital marketing plan will follow the SOSTAC® model. In continuity, the current digital marketing of Gina Tricot will be analysed.
The thesis reaches the conclusion that the case company must focus more on social media campaigns as a form of marketing action on platforms that allow instant call to action and when collaborating with fashion influencers, it must make sure that they are relevant to the audience and market in question.