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Creating business model for Terveys food services

Ajay, Kunwar (2021)

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Ajay, Kunwar
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021053112874
Tiivistelmä
This thesis is about food service startup set to be established in Nepal. The startup business shall provide different food services to pre-primary to secondary level educational institutions. The main objective of this thesis is to create a business model for this case company with the primary focus on the product development.

Theoretical detail for this thesis starts with the business development tools such as User persona, value proposition, food menu development and business model canvas. SWOT analysis is then used as the tool to evaluate the case business. Various accounting tools are also used to analyze the business and its products financially. Secondary research of the annual report and research papers of various governmental and non-governmental organizations like the United Nations (UN), Deloitte and more are studied due to the readily availability of relevant data for the environmental insight of Nepal.

It is found that Nepal has a severe problem of child malnutrition in the country, and it has been challenging task for the government to overcome. This thesis concludes that it is equally challenging for this start-up company, since the company will have to operate with significantly lower profit margin due to the low purchase power of the consumer being one of the main reasons. Under the cost-effective circumstances it is challenging to provide nutritional food without compromising the taste, service quality and visual factors of the food.

Aligned with the generated business model, a food menu principle for the company is also created and then the menu is developed based on the principle. These principles aim to support schoolchildren consume adequate and nutritious school meal and also to provide culturally diverse food that is socially acceptable and respects the children’s food habits and specific nutritional at the same time.
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