A culinary guide to Galicia for Young Finnish travellers
Kiviaura, Niina (2021)
Kiviaura, Niina
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021053112966
https://urn.fi/URN:NBN:fi:amk-2021053112966
Tiivistelmä
This product thesis aims to create a guide booklet in Finnish highlighting Galicia, Spain as a culinary destination. To support the creation of the guide, qualitative research is conducted to find out what young Finnish travelers look for in a culinary destination, their preferred choice of information and channel. The thesis has no commissioner.
The thesis will start with a theoretical framework consisting of the main terms such as tourism, destination, food tourism, destination marketing & image, then continuing with information about Galicia, its cuisine and the area as a destination. It will then continue with describing the thesis process, methods and qualitative research and the interview process that took part in April and May 2021. The final objective is to end with a simple and clear guide to Galician food scene for culinary enthusiasts.
Five series of semi-structured interviews were conducted to support the creation of the thesis. The answers of the interviews were summarized and put in quotes for visualization, mainly pointing out that the guide booklet needs to be visual and inspiring. The product created came to be a trifold brochure, which will be left public in Canva.
The thesis will start with a theoretical framework consisting of the main terms such as tourism, destination, food tourism, destination marketing & image, then continuing with information about Galicia, its cuisine and the area as a destination. It will then continue with describing the thesis process, methods and qualitative research and the interview process that took part in April and May 2021. The final objective is to end with a simple and clear guide to Galician food scene for culinary enthusiasts.
Five series of semi-structured interviews were conducted to support the creation of the thesis. The answers of the interviews were summarized and put in quotes for visualization, mainly pointing out that the guide booklet needs to be visual and inspiring. The product created came to be a trifold brochure, which will be left public in Canva.