Reward crowdfunding campaign in IndieGoGo for Fyggex Oy
Parada Millan, Abel (2021)
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Lataukset:
Parada Millan, Abel
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021060213473
https://urn.fi/URN:NBN:fi:amk-2021060213473
Tiivistelmä
In summer 2020, Fyggex Oy started to research about alternative methods for capital rais-
ing. For that, they opened a vacancy as thesis worker, which I filled in. I joined the com-
pany in Nov 2020. My role was in the finance department as a finance research analyst in-
tern.
Fyggex is a broadcast media company in the field of cryptocurrency and blockchain that
operates worldwide. The firm’s purpose is to bring transparency to the crypto industry with
serious journalism and featured expert interviews.
The company’s main product is its online community. Fyggex will launch in 2021 its own
platform. By paying a membership fee, internet users will have access to a private commu-
nity, where they can share knowledge and insights about crypto and blockchain. The for-
mat of this platform resembles that of a regular social media, such as LinkedIn or Quora. In
a sense, Fyggex private community is enabling industry enthusiast to create and share
UGC (User Generated Content).
The topic of the thesis is to develop, manage and launch the first reward crowdfunding
campaign for Fyggex Oy in Indiegogo, and help the company in its capital raising activities.
Noteworthy, in this thesis I will be making the references with Harvard format.
ing. For that, they opened a vacancy as thesis worker, which I filled in. I joined the com-
pany in Nov 2020. My role was in the finance department as a finance research analyst in-
tern.
Fyggex is a broadcast media company in the field of cryptocurrency and blockchain that
operates worldwide. The firm’s purpose is to bring transparency to the crypto industry with
serious journalism and featured expert interviews.
The company’s main product is its online community. Fyggex will launch in 2021 its own
platform. By paying a membership fee, internet users will have access to a private commu-
nity, where they can share knowledge and insights about crypto and blockchain. The for-
mat of this platform resembles that of a regular social media, such as LinkedIn or Quora. In
a sense, Fyggex private community is enabling industry enthusiast to create and share
UGC (User Generated Content).
The topic of the thesis is to develop, manage and launch the first reward crowdfunding
campaign for Fyggex Oy in Indiegogo, and help the company in its capital raising activities.
Noteworthy, in this thesis I will be making the references with Harvard format.