Marketing plan for a blue light glasses distributor
Reinikainen, Jarno (2021)
2021
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2021060313804
http://urn.fi/URN:NBN:fi:amk-2021060313804
Tiivistelmä
The aim of this thesis was to create a streamlined marketing plan, a target market review and identify the most suitable social media platform for a blue light glasses distributor.
Blue light can cause eyestrain, dry eye and sleep issues with some people. The blue light glasses or blue light blocking glasses might be the solution for this problem. Blue light glasses are eyeglasses which have crafted lenses to block or filter the blue light to the eyes.
A big portion of earth’s population cannot avoid digital screens. Screen time per average digital screen user has been rising. The Covid19 pandemic has directed consumers even more towards online shopping, streaming services and to digital screens.
Marketing techniques such as the SWOT analysis andmarketing mix were presented in this thesis in order to give tools for sales growth.
Theoretical framework focuses on marketing mix, market segments and PESTEL analysis.
The findings advocate that the blue light glasses distributor should use Instagram as its social media site for its shop feature and young,hip client base.
Blue light can cause eyestrain, dry eye and sleep issues with some people. The blue light glasses or blue light blocking glasses might be the solution for this problem. Blue light glasses are eyeglasses which have crafted lenses to block or filter the blue light to the eyes.
A big portion of earth’s population cannot avoid digital screens. Screen time per average digital screen user has been rising. The Covid19 pandemic has directed consumers even more towards online shopping, streaming services and to digital screens.
Marketing techniques such as the SWOT analysis andmarketing mix were presented in this thesis in order to give tools for sales growth.
Theoretical framework focuses on marketing mix, market segments and PESTEL analysis.
The findings advocate that the blue light glasses distributor should use Instagram as its social media site for its shop feature and young,hip client base.