The Influence of Neo-Brokers on the Stock Market and Investment Behaviour
Gäbler, Jonas (2021)
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Lataukset:
Gäbler, Jonas
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021060714610
https://urn.fi/URN:NBN:fi:amk-2021060714610
Tiivistelmä
The aim of this Bachelor´s thesis was to find out a possible change in the investment thinking of the younger generation of investors. Many new online and neo-broker have a huge impact on this changing situation. A neo-broker is a new type of broker that makes it possible to invest money on the stock exchange easily and almost without any other costs. Furthermore, the aim was to find out whether the stock market could change in the future through incidents such as the short squeeze of GameStop and how neo-broker could influence this scenario.
For the theory part of this thesis secondary research was used. The first part of the thesis was elaborately based on existing data and investment models. The elaborated theory serves as the basic framework for the complete second and empirical part of the thesis. Primary research in form of a survey was used to collect various data and opinions from young investors with the main focus on students. The aim of the survey was to find out about the relationship between neo-brokers and possible changes in investment strategies and behaviour.
The paper´s finding show that, neo-brokers are having a major impact on the stock market nowadays. Due to their ease of use and user-friendliness, these types of brokers are gaining more and more users. Investment behaviour is also being influenced by online brokers, especially among younger investors, and is therefore changing. Furthermore is the stability of the stock exchanges threatened by the mergers of many individual investors and the ease of trading through neo-brokers
For the theory part of this thesis secondary research was used. The first part of the thesis was elaborately based on existing data and investment models. The elaborated theory serves as the basic framework for the complete second and empirical part of the thesis. Primary research in form of a survey was used to collect various data and opinions from young investors with the main focus on students. The aim of the survey was to find out about the relationship between neo-brokers and possible changes in investment strategies and behaviour.
The paper´s finding show that, neo-brokers are having a major impact on the stock market nowadays. Due to their ease of use and user-friendliness, these types of brokers are gaining more and more users. Investment behaviour is also being influenced by online brokers, especially among younger investors, and is therefore changing. Furthermore is the stability of the stock exchanges threatened by the mergers of many individual investors and the ease of trading through neo-brokers