Basics of music entrepreneurship

Abstract

The purpose of the thesis is to create an e-guidebook in order to become an entrepreneur in the music industry, a music entrepreneur. The e-guidebook material introduces the initial steps to establish a business, taking into account the special aspects of music business. The e-guidebook is targeted to professional music students in second degree, universities of applied sciences and students at the Sibelius-Academy.

Music business has two sides: creative side and business side. The objective of this thesis is to provide concrete and accurate information about the business side of music. The main objective is to gather basic principles of music entrepreneurship in one place in an easy-to-understand way.

The e-guidebook material covers the following topics: objective of the material, different entrepreneurship modes for a fresh enterprise, taxing, insurances, unemployment, and pension. These topis were chosen based on the research material and the target audience. The thesis is commissioned by the Musicians’ Union.

The thesis is functional and thus, has two parts: report and the e-guidebook material. The report processes the impacts of culture in the economy and the basics of music entrepreneurship. It works as an introduction and gives background information to the e-guidebook material. The theoretical part also reasons the need of the e-guidebook material and talks about the writing process. The research concentrates to the chosen content of the e-guidebook material. The process of creating the e-guidebook material is analyzed based on the outcome of the thesis in this report.

The e-guidebook material as an outcome of the thesis is informative. It does not go too deep into details but introduces the reader to the business side of music. It is easy to read and understand. The e-guidebook material is not visualized.

The e-guidebook material is attached as an appendix.