From overtourism to sustainable innovations

Abstract

Responsible tourism requires sustainable innovations to fulfil the requirements of the future. According to Krippendorf (1986) the term responsible tourism has its roots in Switzerland late 1980´s. Today, responsible tourism will cover the whole value chain and ecosystem with the shared vision of sustainable future. In this paper, we are looking for new opportunities for tourism industry in terms of sustainable innovations, i.e. innovations meeting the challenges threatening the globe and its ecosystems by various tourism activities. As a result from the co-creation process with 36 master students a wide range of new sustainable business opportunities as well as recommendations for actors in the tourism ecosystem will be presented both for business and leisure travel. Methods used are taboo analysis and mini-trend analysis and futures headlines analysis, too. This paper is connected to Motion project financed by EU Erasmus+ program 2020 – 2023.