Interest of Female consumers in Finland about Sustainable fashion : Survey on Female Consumers in Finland

Abstract

This study aims to examine the interest in Sustainable Fashion of Female consumers in Finland while presenting the environmental impacts of the Fashion industry and introducing the Sustainable Fashion concept. Furthermore, this study aims to find out whether there is a connection between the awareness of the environmental impacts of the Fashion industry and the consumers’ intention in Sustainable Fashion. The research was carried out by thoroughly studying previous studies, employing theoretical frameworks, and conducting a survey on a sample group. The target group of this research is Female individuals in Finland and those aged from 20 to 40. It is noteworthy that these individuals who were selected for this study are not necessarily Finnish nationals.

The research studies the environmental impacts of the fashion industry, explains sustainable fashion forms and assesses the female consumers’ familiarity and Interest in Sustainable Fashion and their clothing consumption habits. Besides, other related factors in the research can be considered for future studies.