Value Proposition at NETFLIX
Csalló, Rebeka (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021062216541
https://urn.fi/URN:NBN:fi:amk-2021062216541
Tiivistelmä
The thesis is a case study about Netflix and its position in the streaming industry. The goal is to introduce Netflix as a company and analyse whether Netflix could be considered as a forerunner on the global market. Lastly the goal is to receive opinions from customer and assess Netflix’s value proposition on the Hungarian market.
The methods used are theoretical research and a survey sent out to different social media platforms. Theoretical research is used to introduce Netflix as a company and its company culture and also to compare Netflix to its competitors on the global level. The survey is used to get insight to the value proposition to the Hungarian users. Based on the survey answers and author’s own knowledge finally a value proposition canvas was created about Netflix.
From the theoretical research it is clear that on a global level Netflix still could be considered as a forerunner, the company’s main advantage is the offered and produced wide range of movies. From the survey the result is that the surveyed Hungarian users prefer Netflix. Survey participants mentioned the technological aspects when they were asked what they like about Netflix. However, when they were asked about what could Netflix improve in the services, the most common answer was the range of movies available on the platform, which is a contradiction to the results on a global level.
To conclude, Netflix has been still growing significantly in 2020, and they are proposing values both on the global and the Hungarian market.
The methods used are theoretical research and a survey sent out to different social media platforms. Theoretical research is used to introduce Netflix as a company and its company culture and also to compare Netflix to its competitors on the global level. The survey is used to get insight to the value proposition to the Hungarian users. Based on the survey answers and author’s own knowledge finally a value proposition canvas was created about Netflix.
From the theoretical research it is clear that on a global level Netflix still could be considered as a forerunner, the company’s main advantage is the offered and produced wide range of movies. From the survey the result is that the surveyed Hungarian users prefer Netflix. Survey participants mentioned the technological aspects when they were asked what they like about Netflix. However, when they were asked about what could Netflix improve in the services, the most common answer was the range of movies available on the platform, which is a contradiction to the results on a global level.
To conclude, Netflix has been still growing significantly in 2020, and they are proposing values both on the global and the Hungarian market.