The Smartphone Market
Hardy, Erwan (2021)
Hardy, Erwan
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021062316596
https://urn.fi/URN:NBN:fi:amk-2021062316596
Tiivistelmä
In 2020, 3.6 billion people used a smartphone. Companies made huge progress to develop the best smartphone with the best software and hardware. The competition between companies was increasingly hard for the reason that there was not a gap between these companies in terms of technology.
This thesis explored the smartphone market by analysing 3 companies: Apple, Huawei and Samsung Mobile in order to understand their vision about the best smartphone. The objective of the writer was to give his vision about the best smartphone according to the different analyses of these companies. Also, to describe the future of the smartphone market.
The theoretical framework defined the marketing concepts and the customer relationship management. Then, it described the hardware, software and the different actualities that followed each company. For this thesis, the writer analysed each web site of Huawei, Apple and Samsung Mobile, he used articles from journalists and used social media from companies. Also, he used some keynotes and some introduction of products to better know the different flagship of the companies.
Based on the finding of this thesis, it can be concluded that companies stand out from the rest by their different innovations in terms of hardware and by their software in terms of operating system, interface, connectivity, functionalities and services. The hardware is as important as the software. The hardware allows to attract new customers while the software allows to keep them. According to the author, in 2030, there will be more demand for foldable and enrollable smartphones because companies will master this technology, the price will decrease and more and more customers will desire a smartphone with a bigger screen. Then, in order to reinforce their customer relationship management, smartphone brands will invest more and more to develop their operating system, services and connectivity to other devices which will allow to give the best experience to the users and make them want to stay loyal to the company.
This thesis explored the smartphone market by analysing 3 companies: Apple, Huawei and Samsung Mobile in order to understand their vision about the best smartphone. The objective of the writer was to give his vision about the best smartphone according to the different analyses of these companies. Also, to describe the future of the smartphone market.
The theoretical framework defined the marketing concepts and the customer relationship management. Then, it described the hardware, software and the different actualities that followed each company. For this thesis, the writer analysed each web site of Huawei, Apple and Samsung Mobile, he used articles from journalists and used social media from companies. Also, he used some keynotes and some introduction of products to better know the different flagship of the companies.
Based on the finding of this thesis, it can be concluded that companies stand out from the rest by their different innovations in terms of hardware and by their software in terms of operating system, interface, connectivity, functionalities and services. The hardware is as important as the software. The hardware allows to attract new customers while the software allows to keep them. According to the author, in 2030, there will be more demand for foldable and enrollable smartphones because companies will master this technology, the price will decrease and more and more customers will desire a smartphone with a bigger screen. Then, in order to reinforce their customer relationship management, smartphone brands will invest more and more to develop their operating system, services and connectivity to other devices which will allow to give the best experience to the users and make them want to stay loyal to the company.