Marketing strategy management of Costco : Analysis and comparison to S-Group
Chen, Jiangpei (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021070716765
https://urn.fi/URN:NBN:fi:amk-2021070716765
Tiivistelmä
Costco is the second large wholesaler retailers all over the world. There must be some reasons why Costco can achieve success in this highly competitive world. This thesis mainly introduces the success factors of Costco. After that, analysis and comparison of the difference and same points of S Group. S-Group is one of the biggest retailers in Finland. Does S-Group use this kind of marketing strategies. The advantages, disadvantages, SWOT and so on will also be analyzed. The aims of this thesis were to find out the most suitable marketing strategies for S-Group. S-Group is one of the larg est enterprises in Finland and it will be a representative in this thesis. Economic globalization is not only an opportunity, but also a challenge for all local supermarkets. In this case, what I mentioned about marketing strategies in my thesis will be a good example for those local supermarkets. In the first chapter, I have briefly introduced the reason why I want to write this topic for my thesis and the
limitations, reliability, and validity of my thesis. In the second chapter, I have briefly introduced the backgrounds of Costco, such as company history, development states. In the third chapter, I have briefly explained some related theories that I have used in my thesis. In the fourth chapter, I have written something about Costco, such as product, price, member and so on. In the fifth chapter, I have written some marketing strategies about S-Group and some strategies were compared with Costco. After that, I have also analyzed how S-Group can learn from Costco. In the last chapter, I have made a conclusion of all my findings.
Through all my research, I found that Costco and S-Group have many successful strategies for its suc cess. However, the two key points are very important inside the marketing strategies. The price is the most important key point. Another key point is quality. When other retailers can meet these requires, their business are on the way to success.
limitations, reliability, and validity of my thesis. In the second chapter, I have briefly introduced the backgrounds of Costco, such as company history, development states. In the third chapter, I have briefly explained some related theories that I have used in my thesis. In the fourth chapter, I have written something about Costco, such as product, price, member and so on. In the fifth chapter, I have written some marketing strategies about S-Group and some strategies were compared with Costco. After that, I have also analyzed how S-Group can learn from Costco. In the last chapter, I have made a conclusion of all my findings.
Through all my research, I found that Costco and S-Group have many successful strategies for its suc cess. However, the two key points are very important inside the marketing strategies. The price is the most important key point. Another key point is quality. When other retailers can meet these requires, their business are on the way to success.