Application of Unmanned Sales Supermarkets in Helsinki
Ma, Wanquan (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021081917055
https://urn.fi/URN:NBN:fi:amk-2021081917055
Tiivistelmä
The author is studying whether there is a potential market for the implementation of unmanned supermarkets in Helsinki Finland. Combined with the research question, the author introduced the topic background, what the unmanned supermarket project is, and then analyzed the differences, advantages, and disadvantages between traditional retail stores and unmanned stores, and whether it is suitable for use in Finland.
In addition, the author adopted quantitative research methods through survey data samples, one being a Chinese student studying in Helsinki, the other is a Finnish student and an International student who lives or has been to Helsinki. By collecting survey data, the survey results show that most Helsinki consumers are fresh and curious about the novel retail operation model of unmanned supermarkets. Self-service shopping is attractive to consumers and has certain potential consumer groups.
In conclusion, the business model of the unmanned supermarket caters to the needs of some consumers to a certain extent and has a certain potential for market development, indicating that the unmanned supermarket has a certain degree of recognition among Helsinki consumers. Many people are willing to experience the fresh shopping model of unattended and self-service shopping. Therefore, the implementation of the Helsinki unmanned sales project is a potential market. The operation of unmanned supermarkets would l make the lives of consumers in Helsinki more convenient.
In addition, the author adopted quantitative research methods through survey data samples, one being a Chinese student studying in Helsinki, the other is a Finnish student and an International student who lives or has been to Helsinki. By collecting survey data, the survey results show that most Helsinki consumers are fresh and curious about the novel retail operation model of unmanned supermarkets. Self-service shopping is attractive to consumers and has certain potential consumer groups.
In conclusion, the business model of the unmanned supermarket caters to the needs of some consumers to a certain extent and has a certain potential for market development, indicating that the unmanned supermarket has a certain degree of recognition among Helsinki consumers. Many people are willing to experience the fresh shopping model of unattended and self-service shopping. Therefore, the implementation of the Helsinki unmanned sales project is a potential market. The operation of unmanned supermarkets would l make the lives of consumers in Helsinki more convenient.