Creating emotions using visual design
Rättel, Uljana (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021092318017
https://urn.fi/URN:NBN:fi:amk-2021092318017
Tiivistelmä
The goal of the thesis is to discover how to create designs that inspire a positive emotional response in web users.
In the theory part, the study examines the emotional design and its effectiveness in gaining positive emotions towards the product or a brand. The main principles introduced in the study are Visceral Emotional Design, Behavioural Emotional Design and Reflective Emotional Design.
The study analyses seven advertising agencies web pages, with questionary and user testing. The research examines the reaction of web users and the emotional response they have towards the pages. The information received is performed into a demo version web design plan using Adobe XD program.
In the theory part, the study examines the emotional design and its effectiveness in gaining positive emotions towards the product or a brand. The main principles introduced in the study are Visceral Emotional Design, Behavioural Emotional Design and Reflective Emotional Design.
The study analyses seven advertising agencies web pages, with questionary and user testing. The research examines the reaction of web users and the emotional response they have towards the pages. The information received is performed into a demo version web design plan using Adobe XD program.