Opportunities and challenges in digital marketing in Bangladesh : Searching for collaboration possibilities with digital service companies in Finland
Ashraful, Alam (2021)
Ashraful, Alam
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021100618401
https://urn.fi/URN:NBN:fi:amk-2021100618401
Tiivistelmä
The aim of the thesis was to explore opportunities and challenges of digital marketing in Bangladesh along with searching for collaboration possibilities with digital marketing companies of Finland. The main argument of this thesis is that the digital marketing has become widespread worldwide. Theoretically, digital marketing is not only online operations which encompass content publication, optimization, and data analytics. With global trends, digital marketing in Bangladesh is growing. However, there is a scarcity of research and this study is significant for its theoretical and practical contribution.
Empirical quantitative research method was applied in the study. The data were collected from primary and secondary sources. Questionnaire survey method was applied for collecting data from Bangladesh. For Finland, literature review method was applied as secondary sources of data. Collected data were analyzed and discussed by the study following empirical research approach.
Existing opportunities and challenges of digital marketing in Bangladesh and strategic capacity, knowledge and expertise of Finland have been described by the study. The study revealed that digital marketing in Bangladesh is growing rapidly and it has multifarious opportunities. However, due to the lack of appropriate strategies, knowledge and expertise, Bangladesh could not be able to utilize its full potential of digital marketing in context.
The study concluded that Bangladesh needs to develop its strategic capacity, knowledge and skills for effective digital marketing. Finland has expertise and experiences to share and collaborate with Bangladesh. The study recommends further research on global–local collaboration for digital marketing with special focus on Finland and Bangladesh.
Empirical quantitative research method was applied in the study. The data were collected from primary and secondary sources. Questionnaire survey method was applied for collecting data from Bangladesh. For Finland, literature review method was applied as secondary sources of data. Collected data were analyzed and discussed by the study following empirical research approach.
Existing opportunities and challenges of digital marketing in Bangladesh and strategic capacity, knowledge and expertise of Finland have been described by the study. The study revealed that digital marketing in Bangladesh is growing rapidly and it has multifarious opportunities. However, due to the lack of appropriate strategies, knowledge and expertise, Bangladesh could not be able to utilize its full potential of digital marketing in context.
The study concluded that Bangladesh needs to develop its strategic capacity, knowledge and skills for effective digital marketing. Finland has expertise and experiences to share and collaborate with Bangladesh. The study recommends further research on global–local collaboration for digital marketing with special focus on Finland and Bangladesh.