Recovery strategies for the accommodation industry after Covid-19 restrictions in the Wye Valley: Case: White Feather
Tölli, Emilia (2021)
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021101718736
https://urn.fi/URN:NBN:fi:amk-2021101718736
Tiivistelmä
The following case study-based thesis focused on analysing how the Covid-19 restrictions had shown in the accommodation industry businesses in the Wye Valley, United Kingdom. These results and theory would be used to create recovery strategy suggestions for the case company White Feather. The objective is to help White Feather and its B2B customers recover successfully after the easing of Covid-19 restrictions in the United Kingdom.
The first part of the theory comprised of understanding the history and current situation of the Wye Valley tourism industry. This was followed by the Covid-19 restrictions in detail as well as comparison into the 2019 tourism in the United Kingdom and during the pandemic. The main theory that acted as the foundation for the recovery strategy suggestions was tourism crisis management.
The practical part gathered data using qualitative interviews and a quantitative survey from Wye Valley accommodation property owners. The results of the two methods were analysed and combined. Based on the conclusions, recovery strategy suggestions were tailored for White Feather and the accommodation property owners.
In the end, results of the thesis revealed a positive outlook on the recovery of the tourism industry in the Wye Valley. However, the results also revealed a scarcity of confidence in crisis management from the property owners. Thus, the recovery strategy suggestions were also made as a foundation for individual business crisis management plans for the future.
The first part of the theory comprised of understanding the history and current situation of the Wye Valley tourism industry. This was followed by the Covid-19 restrictions in detail as well as comparison into the 2019 tourism in the United Kingdom and during the pandemic. The main theory that acted as the foundation for the recovery strategy suggestions was tourism crisis management.
The practical part gathered data using qualitative interviews and a quantitative survey from Wye Valley accommodation property owners. The results of the two methods were analysed and combined. Based on the conclusions, recovery strategy suggestions were tailored for White Feather and the accommodation property owners.
In the end, results of the thesis revealed a positive outlook on the recovery of the tourism industry in the Wye Valley. However, the results also revealed a scarcity of confidence in crisis management from the property owners. Thus, the recovery strategy suggestions were also made as a foundation for individual business crisis management plans for the future.