Impact of Covid-19 on buying intention of automobile customers in Finland

Abstract

This thesis work aimed at exploring the impact of the COVID-19 pandemic on the automobile purchase intention of customers in Finland. To fulfil the aim, the research analyzed the current situation of the automotive industry in Finland. It investigated the factors affecting automobile purchase intention of customers in Finland and it also analyzed the impact of COVID-19 on the automobile purchase intention of customers in Finland. For analysis of the factors affecting purchase intention, a theoretical framework was developed which contained seven independent variables including price of automobile, features, aesthetics, peer group influence, brand, economic factors, and COVID-19 pandemic. Data was collected through a primary survey on prospective automobile buyers of Finland. A multiple regression model was used for analysing the impact. The research concluded that price, features, peer group influence, and brand have significant positive impact on purchase intention. On the other hand, COVID-19 has an insignificant negative impact on purchase intention.