South Korea in travel blogs
Lehtinen, Sini (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021102718953
https://urn.fi/URN:NBN:fi:amk-2021102718953
Tiivistelmä
The thesis is about traveling and tourism in South Korea via traveling blogs. The author studied 10 traveling blogs that have traveled to South Korea in recent years and wrote a travel blog of their trip. The author studied and analyzed the bloggers if they had the same destinations as South Korea advertises. Many travel bloggers travel to the capital Seoul, but nearby areas are popular as well such as Busan, Gyeongju, and Jeju Island.
The importance of the thesis is traveling blogs, the bloggers, and their analysis. Their reasons for travel, customer behavior, and influencer marketing are discussed as well. The analysis of the blogger’s destinations and similarities to the ones South Korea promotes. What are the similarities between the travel blogs, and what are the differences?
As seen in the thesis analysis and the tables, many travel bloggers did visit the same attractions South Korea promotes in their Visit Korea and Visit Seoul website. And they visited many other historical tourist attractions that were popular. However, they did also visit other destinations and other cities. Busan was a popular city to visit, and the bloggers did day trips there. A couple of the travel bloggers visited Jeju Island too, but it wasn’t as popular as Seoul or Busan.
The thesis results and analysis can be used in the future marketing of South Korea, for instance creating new travel packages for Finnish travel agencies. The tables created from the travel bloggers' destinations can also be used when marketing South Korea as a travel destination. Possibly a Finnish blogger (promoted by a Finnish travel agency’s product or services) could travel to Seoul and write a travel blog about the trip.
The importance of the thesis is traveling blogs, the bloggers, and their analysis. Their reasons for travel, customer behavior, and influencer marketing are discussed as well. The analysis of the blogger’s destinations and similarities to the ones South Korea promotes. What are the similarities between the travel blogs, and what are the differences?
As seen in the thesis analysis and the tables, many travel bloggers did visit the same attractions South Korea promotes in their Visit Korea and Visit Seoul website. And they visited many other historical tourist attractions that were popular. However, they did also visit other destinations and other cities. Busan was a popular city to visit, and the bloggers did day trips there. A couple of the travel bloggers visited Jeju Island too, but it wasn’t as popular as Seoul or Busan.
The thesis results and analysis can be used in the future marketing of South Korea, for instance creating new travel packages for Finnish travel agencies. The tables created from the travel bloggers' destinations can also be used when marketing South Korea as a travel destination. Possibly a Finnish blogger (promoted by a Finnish travel agency’s product or services) could travel to Seoul and write a travel blog about the trip.