Market research on the project management needs of small to medium sized technology companies in Finland
Tuckett, Aleksander (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021110219153
https://urn.fi/URN:NBN:fi:amk-2021110219153
Tiivistelmä
Start-up companies have a hard time deciding what type of market segment they should concentrate on, to achieve their first sales. Most entrepreneurs believe that they miss out if they do not take on every potential market opportunity they can. It is well documented, however, that by concentrating on the right market niche a company has a greater chance at success than by trying to sell its products or services to everyone who resides in a certain market. This study aims to identify the needs of a specific market segment and see if the needs are matched with the solution that is provided by the commissioner of this study. In this context, the market segment is small to medium-sized information technology companies that reside in Finland.
To test the hypothesis of are the needs of this market segment matched with the commissioner’s services, interviews were conducted with 7 different companies of various sizes who belonged to this market segment. The results were then analysed by using thematic analysis. The findings showed companies within this market segment did not have needs that could be resolved with the current solution that the commissioner has.
The results do suggest, however, that there is a need for communication and transparency training within the market segment. This has potential benefit for the commissioner, as clear project management also allows for transparency within an organization. These findings have the potential of showing up in further research with larger companies. Therefore, by having good communication and transparency package included in the commissioners’ services, the results for growth and sales are potentially very high.
To test the hypothesis of are the needs of this market segment matched with the commissioner’s services, interviews were conducted with 7 different companies of various sizes who belonged to this market segment. The results were then analysed by using thematic analysis. The findings showed companies within this market segment did not have needs that could be resolved with the current solution that the commissioner has.
The results do suggest, however, that there is a need for communication and transparency training within the market segment. This has potential benefit for the commissioner, as clear project management also allows for transparency within an organization. These findings have the potential of showing up in further research with larger companies. Therefore, by having good communication and transparency package included in the commissioners’ services, the results for growth and sales are potentially very high.