Guidelines fo Magic: The Gathering Tournaments in Finland
Kylä-Harakka, Joonas (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021111120074
https://urn.fi/URN:NBN:fi:amk-2021111120074
Tiivistelmä
The goal of this thesis was to write guidelines for hosting large Magic: the Gathering tournaments in Finland. Magic: the Gathering is the oldest and one of the most popular trading card games (TCG) in the world launched in 1993.
The theoretical part of the thesis consists of two parts: the theoretical framework and methodology and analysis. The former being the theory of events in general and the latter being the methodology which makes the guidelines for the Magic: the Gathering tournaments in Finland. The main research of the thesis was worked out as quantitative research, in which the main part of the research was a survey. The survey got a total of 105 respondents. Additionally, three Magic players with background in tournament organizing and/or judging were interviewed on how they would differentiate tournaments from competition and how would they improve existing tournaments in Finland.
The main emphasis of the thesis was put on to creating the guidelines for Magic: the Gathering and creating the optimal marketing mix for the tournaments.
The theoretical part of the thesis consists of two parts: the theoretical framework and methodology and analysis. The former being the theory of events in general and the latter being the methodology which makes the guidelines for the Magic: the Gathering tournaments in Finland. The main research of the thesis was worked out as quantitative research, in which the main part of the research was a survey. The survey got a total of 105 respondents. Additionally, three Magic players with background in tournament organizing and/or judging were interviewed on how they would differentiate tournaments from competition and how would they improve existing tournaments in Finland.
The main emphasis of the thesis was put on to creating the guidelines for Magic: the Gathering and creating the optimal marketing mix for the tournaments.