Sustainable and Attractive Youth Academy of the Nokian Krp
Ozolins, Klavs (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021111420217
https://urn.fi/URN:NBN:fi:amk-2021111420217
Tiivistelmä
This commissioning company of this thesis is the floorball club called Nokian Krp. The purpose of this study is to help this club to establish and maintain a sustainable and attractive youth academy. This study provides a theoretical background, research of the current satisfaction level of the main stakeholders and suggestions.
The theoretical background was provided using two different theories. The Theory of Stakeholder Identification and Salience by K. Mitchell, Bradley R. Agle and Donna J. Wood and Fundamentals of Sports Marketing by Brenda G. Pitts and David K. Stotlar. The stakeholders of the company were identified based on the used theory and consists of information for the manager of company of how to interact with them and how important they are.
Two questionnaires were used in this study. They were sent to the players of the youth academy and to the parents of the players. The questionnaires were used to receive an information about the current satisfaction level of these stakeholders and to identify the problems between company and them.
Based on the results of this study, the youth academy of Nokian Krp is going towards the right direction. In the last few years a great amount of players and members have joined the club, which requires the company to use new methods, more planning and setting new objectives.
The theoretical background was provided using two different theories. The Theory of Stakeholder Identification and Salience by K. Mitchell, Bradley R. Agle and Donna J. Wood and Fundamentals of Sports Marketing by Brenda G. Pitts and David K. Stotlar. The stakeholders of the company were identified based on the used theory and consists of information for the manager of company of how to interact with them and how important they are.
Two questionnaires were used in this study. They were sent to the players of the youth academy and to the parents of the players. The questionnaires were used to receive an information about the current satisfaction level of these stakeholders and to identify the problems between company and them.
Based on the results of this study, the youth academy of Nokian Krp is going towards the right direction. In the last few years a great amount of players and members have joined the club, which requires the company to use new methods, more planning and setting new objectives.