Finnish in the Bottle - Future Potential of Wine Tourism in Finland
Salminen, Filip (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021111720492
https://urn.fi/URN:NBN:fi:amk-2021111720492
Tiivistelmä
The objective of this thesis is to explore future potential of wine tourism in Finland. The purpose is to gain knowledge of the possibility of Finland becoming a wine-producing country by comparing pre-existing cases from traditional wine countries where wine production is connected with tourism. The benefits of wine & tourism being linked together are briefly touched upon. Finally, climate change is discussed as it plays a key role in the future of wine production.
The theoretical framework defines wine tourism and the concept of viticulture itself and moreover aims to give knowledge on both the historical and current situation of wine and as such, interest in wine, within Finland. In addition, the theoretical framework addresses the future potential of wine in Finland by comparing situations in other wine countries, both older and newer countries.
The methodological approach of the thesis was qualitative. Theory was collected from academic articles, literature and cases from other wine-producing countries. The timing of interviews for this study had to be conducted during non-growing season (summer) due to availability of interviewees.
The findings of this study give a clear view on what the main issues are on as to why Finland still hasn’t become a wine-producing country: the Finnish and EU Legislations, and the current harsh climate.
The findings of the study suggested that currently it isn’t yet possible to focus fully on grapevine growing/wine production, however as the climate change has already taken a turn towards warmer climate, it can be predicted that wine production will become a thing in the future once the legislations and climate allow it.
The theoretical framework defines wine tourism and the concept of viticulture itself and moreover aims to give knowledge on both the historical and current situation of wine and as such, interest in wine, within Finland. In addition, the theoretical framework addresses the future potential of wine in Finland by comparing situations in other wine countries, both older and newer countries.
The methodological approach of the thesis was qualitative. Theory was collected from academic articles, literature and cases from other wine-producing countries. The timing of interviews for this study had to be conducted during non-growing season (summer) due to availability of interviewees.
The findings of this study give a clear view on what the main issues are on as to why Finland still hasn’t become a wine-producing country: the Finnish and EU Legislations, and the current harsh climate.
The findings of the study suggested that currently it isn’t yet possible to focus fully on grapevine growing/wine production, however as the climate change has already taken a turn towards warmer climate, it can be predicted that wine production will become a thing in the future once the legislations and climate allow it.