Students discretionary spending during the COVID-19 pandemic

Abstract

This research aims at examining the student interest within the Covid-19 since it has been challenging for students to suddenly switch to virtual learning, living in periods if restrictions that tighten and loosen as the year advances. The author approaches the topic with a qualitative point of view and via a google form to then able to collect data from students within Helsinki. The framework that is holding everything is Maslow Hierarchy of Needs where understanding at what point the majority of student are within the pyramids would then be able to provide a clear aid to businesses on where they are, what they should be focusing on during the pandemic and also potentially afterward since the questions within the google form compare the past, the present and the future. The data that was collected would indicate that the majority are within the physiological need while some were able to advance and are within the safety needs of the pyramid.