Developing an inbound marketing plan for a Vietnamese real-estate company: DavidDuc Co.
Vu, Thi To Uyen (2021)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021112922267
https://urn.fi/URN:NBN:fi:amk-2021112922267
Tiivistelmä
The thesis is written as an inbound marketing plan to helps the commissioner DavidDuc Co. to improve their marketing activities. The commission company is in real-estate and serviced-apartment leasing industry. They only implement traditional marketing strategies as well as spend small budgets on advertising through real-estate agencies. Therefore, they see no gain in customer generation.
The thesis includes inbound marketing theories that act as a foundation for the writer to build the inbound marketing plan for the commissioner. Some key factors of inbound marketing such as: content marketing, email marketing, Social media are mentioned in this part.
A full-staged inbound marketing plan was brought in to introduce how to implement inbound marketing when the company has full resources. From that master plan, the inbound marketing plan for the commissioner was created. It includes analysis of the company’s current performances on website, SEO, blogging and Facebook activities as well as gives out recommendations for new sales channels, such as: YouTube and Email marketing.
The thesis also comprises of project assessment and reflection part. In which the student looks back and concludes what is the outcome of the whole project, who it helped and how to improve from mistakes during the thesis-making progress.
The thesis includes inbound marketing theories that act as a foundation for the writer to build the inbound marketing plan for the commissioner. Some key factors of inbound marketing such as: content marketing, email marketing, Social media are mentioned in this part.
A full-staged inbound marketing plan was brought in to introduce how to implement inbound marketing when the company has full resources. From that master plan, the inbound marketing plan for the commissioner was created. It includes analysis of the company’s current performances on website, SEO, blogging and Facebook activities as well as gives out recommendations for new sales channels, such as: YouTube and Email marketing.
The thesis also comprises of project assessment and reflection part. In which the student looks back and concludes what is the outcome of the whole project, who it helped and how to improve from mistakes during the thesis-making progress.