The Financing and Distribution of a Nutritious Drink Powder to Malnourished Countries
Tran, Phuc Luu Tam (2012)
HAAGA-HELIA ammattikorkeakoulu
2012
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012120317908
https://urn.fi/URN:NBN:fi:amk-2012120317908
Tiivistelmä
The commissioning company BNR Global is an international food trading and export-ing company located in North Carolina, USA. The new soy-based, highly nutritious drink powder product is proposed in the company project. The objective of the thesis is to identify non-governmental organizations (NGOs) and charity organizations who could distribute a new product to help malnourished children. In order to achieve this objective, the research question was to define the business model, analyze the possible distribution of the new product, and recommend financial plan for the project. Fur-thermore, the market demand was estimated for Guatemala, Haiti, and Honduras.
The theoretical review considered the business model, distribution channels, industry analysis, value proposition, and target markets.
The empirical analysis involved collecting and analyzing primary and secondary data. The survey of NGOs was included. The secondary data was collected from the corre-spondence with the U.S. Department of Agriculture (USDA) officers, U.S. Embassies’ officers and attachés.
The thesis was conducted from summer 2012 to fall 2012 and completed according to the company’s schedule.
The main results of this thesis included the design of a distribution channel from man-ufacturer to NGOs, and project funding. Furthermore, target market analysis, competi-tor profiles and value proposition were clarified.
The thesis was done independently with the list of the contents included. The proce-dures of good practice and scientific approach were applied in the thesis.
The theoretical review considered the business model, distribution channels, industry analysis, value proposition, and target markets.
The empirical analysis involved collecting and analyzing primary and secondary data. The survey of NGOs was included. The secondary data was collected from the corre-spondence with the U.S. Department of Agriculture (USDA) officers, U.S. Embassies’ officers and attachés.
The thesis was conducted from summer 2012 to fall 2012 and completed according to the company’s schedule.
The main results of this thesis included the design of a distribution channel from man-ufacturer to NGOs, and project funding. Furthermore, target market analysis, competi-tor profiles and value proposition were clarified.
The thesis was done independently with the list of the contents included. The proce-dures of good practice and scientific approach were applied in the thesis.