The opportunities South-Korean markets could offer for Finnish companies in the green technology sector.

Abstract

South Korea is one of the biggest economies in the world and it holds many market opportunities. This thesis was made to research the opportunities the South Korean markets could offer Finnish companies in the green technology sector.

The main objectives of this thesis were to introduce the South Korean market and business culture and to discuss the Korean New Deal that was launched in 2020. The thesis also discussed the relations between Finland and South Korea and Finnish companies that already operate in the South Korea market. The empirical research of the thesis consisted of two surveys. One conducted to establish the awareness of Finland among South Korean consumers and the other survey was sent to Finnish companies operating in the South Korean market to get an insight to their experiences in South Korea.

The results of the thesis showed that South Korean consumers were mostly aware of Finland and thought of Finnish products as trustworthy. The Finnish companies who operate in South Korea reported that the market is highly competitive with a strong bias towards local companies.