The Social Media Marketing Campaign, Creation and Implementation for Boolean Mines Oy Visual Services
Kusá, Zora (2021)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021120323545
https://urn.fi/URN:NBN:fi:amk-2021120323545
Tiivistelmä
The following report is a project-based type of bachelor’s thesis completed for the Degree Programme in International Business at the Haaga-Helia University of Applied Sciences.
The project objective was to develop and implement a social media marketing campaign for the case company Boolean Mines Oy. The company has a strong background in photography and design and operates in the real estate environment. The company expressed a need for developing a marketing campaign to establish an online presence.
The thesis defined the types of real estate and established a theoretical knowledge base regarding value creation for customers as well as various competitive analysis methods. Based on the collected theoretical knowledge, the author chose to use qualitative research methods and defined a set of interview questions for both competitor and customer research groups. After collecting the answers, the data was studied, analyzed, and compared to give reliable conclusions.
The campaign was then designed and launched on the Instagram platform. The goals were to evaluate the performance, collect data, and determine the success of the campaign. Key performance indicators were used to monitor the campaign and establish the level of success compared to the outside sources.
With the data collected from the KPIs, the author was able to use available formulas and calculate the engagement rate. Findings show that the engagement rate for the Boolean Mines Oy campaign was 2,03%. Assessing the information, the author determined the campaign as a success. The future recommendations for the case company are to develop a solid platform for future campaigns and integrate systems for managing marketing efforts.
The project objective was to develop and implement a social media marketing campaign for the case company Boolean Mines Oy. The company has a strong background in photography and design and operates in the real estate environment. The company expressed a need for developing a marketing campaign to establish an online presence.
The thesis defined the types of real estate and established a theoretical knowledge base regarding value creation for customers as well as various competitive analysis methods. Based on the collected theoretical knowledge, the author chose to use qualitative research methods and defined a set of interview questions for both competitor and customer research groups. After collecting the answers, the data was studied, analyzed, and compared to give reliable conclusions.
The campaign was then designed and launched on the Instagram platform. The goals were to evaluate the performance, collect data, and determine the success of the campaign. Key performance indicators were used to monitor the campaign and establish the level of success compared to the outside sources.
With the data collected from the KPIs, the author was able to use available formulas and calculate the engagement rate. Findings show that the engagement rate for the Boolean Mines Oy campaign was 2,03%. Assessing the information, the author determined the campaign as a success. The future recommendations for the case company are to develop a solid platform for future campaigns and integrate systems for managing marketing efforts.