Digital Marketing Plan for the Case Company "Thien Thuong Trading - Manufacturing Co., Ltd"
Tran, Ngoc (2021)
Tran, Ngoc
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021120323450
https://urn.fi/URN:NBN:fi:amk-2021120323450
Tiivistelmä
This thesis project was conducted with the primary purpose of producing an effective digital marketing plan for the case company named Thien Thuong Trading, Manufacturing Co., Ltd which is specializing in producing and exporting handicrafts products globally. Particularly, the project was aimed to optimize the company’s online image through their digital marketing platforms including their business website and Facebook and increase traffic to their online sites to find more potential customers in some certain markets. The company has been adopting digitalization in their marketing activities by building a business website and their Facebook where they can present their business image online and advertise their product offering, however, the main objective of this study was to examine their online platforms’ performance to create a digital marketing plan which included some improvements and recommendations towards their website and Facebook.
The first step of this thesis implementation was literature review about digitalization in marketing that the author needed to familiarize before coming to the digital marketing plan for the case company. The author reviewed relevant knowledge of digital marketing and digital marketing tools and how to apply these tools to the case company’s online marketing activities. Data collection stage was the key factor of this thesis project, qualitative interviews were conducted with some of the company’s clients to gather information about their opinions and experience when visiting the company’s online sites. Moreover, data on the company’s current digital marketing performance was collected by a tool of Google Analytics which provided statistics about the performance of their website.
The findings from data collection showed that the organization’s regular customers had very good impression and were satisfied with the company’s digital platforms. However, there were still recommendations from both their clients and author to modify and improve the website display and suggested contents built for their website and Facebook. Besides, in order to increase their traffic to their website and Facebook, there were also certain marketing activities suggested by the author regarding adjusting the current digital marketing campaigns and creating new ones at the same time using different tools of digital marketing.
The first step of this thesis implementation was literature review about digitalization in marketing that the author needed to familiarize before coming to the digital marketing plan for the case company. The author reviewed relevant knowledge of digital marketing and digital marketing tools and how to apply these tools to the case company’s online marketing activities. Data collection stage was the key factor of this thesis project, qualitative interviews were conducted with some of the company’s clients to gather information about their opinions and experience when visiting the company’s online sites. Moreover, data on the company’s current digital marketing performance was collected by a tool of Google Analytics which provided statistics about the performance of their website.
The findings from data collection showed that the organization’s regular customers had very good impression and were satisfied with the company’s digital platforms. However, there were still recommendations from both their clients and author to modify and improve the website display and suggested contents built for their website and Facebook. Besides, in order to increase their traffic to their website and Facebook, there were also certain marketing activities suggested by the author regarding adjusting the current digital marketing campaigns and creating new ones at the same time using different tools of digital marketing.