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SWOT Analysis and Research of Guangdong Golf Industry

Xi, Dai (2021)

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Xi, Dai
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021120724038
Tiivistelmä
Guangdong Province, as the birthplace of modern golf in China, has become a benchmark in the development of golf in China after 25 years of development, in terms of quantity, scale, management level and international competition. Guangdong Province, as the birthplace of modern golf in China, has become a benchmark for the development of golf in China in terms of number, scale, management level and international competition. Based on the SWOT theory of management, the development environment of the golf club industry in Guangdong Province is taken into account. The strengths, weaknesses, opportunities and threats of the golf club industry in Guangdong Province are analyzed in detail. The strengths, weaknesses, opportunities and threats of the golf club industry in Guangdong Province are analyzed in detail based on the SWOT theory, and the corresponding countermeasures are proposed in accordance with the strategic management theory to provide a reference for the further development of the golf club industry in Guangdong Province.


The Chinese government has imposed restrictions on the sport of golf due to its high correlation with corruption. Benefiting from the boom brought by the return of golf to the Olympic Games, the golf market in China has started to recover since 2016 as China has introduced relevant policies to encourage public participation in golf and promote the development of the sport. With the increase in the number of important domestic and international golf tournaments initiated or introduced in China, the increased exposure of the game will attract more golfing consumers.


In this study, clubs with at least one standard 18-hole golf course were used. Clubs with at least one standard 18-hole golf course were used for the study. Five golf clubs were selected in Shenzhen, Guangdong Province. The main research methods were interviews and questionnaires. Interviews were conducted with the Guangdong Golf Association and the four golf clubs, and 15 interviews were conducted with senior management. According to the organizational structure and professional characteristics of the golf clubs, questionnaires were designed for different departments, and questionnaires were administered to the management population above the department heads of the five golf clubs.
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