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The current situation and future development of sport tourism in Qingyuan

Su, Shangyu (2021)

 
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Su, Shangyu
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021120724036
Tiivistelmä
Since the 21st century, with the continuous development of China's economy, sports tourism, as a new tourism product, has become a leisure way for people to pursue a high-quality life. With its rich sports tourism resources and competition environment, Qingyuan city shows its own style and presents a good development trend in the development of sports tourism.

The purpose of this study is to find the problems hindering the high quality of sports tourism in Qingyuan by analyzing the status quo of sports tourism in recent five years, and put forward effective coping strategies and specific measures to find the problems, so as to provide an effective path for the high quality development of sports tourism in Qingyuan.
To develop sports tourism in Qingyuan city. Data were collected by Su (2021). In this paper, Qingyuan tourism development status as the research object, using literature method, SWOT analysis, data analysis. Through the characteristics of sports tourism in Qingyuan city, sports tourism data in recent five years, the development status of sports tourism in Qingyuan city, the development strengths of sports tourism in Qingyuan city, the deficiencies encountered in the development of sports tourism in Qingyuan city and specific analysis of solutions. According to the analysis, the traffic facilities of Qingyuan city are gradually improved, but the traffic congestion is serious at present. The number of participants in Qingyuan International Marathon is increasing year by year, but due to the lack of medical aid, many runners are injured, and sports tourism lacks talents and publicity.

The final suggestion is to provide more transportation options to effectively reduce the traffic congestion that leads to sports tourist attractions during holidays;Improve the medical security measures of Qingyuan Marathon; Absorb the medical insurance experience of other marathon events; Intensive training of medical staff before the competition has been intensified;The Sports Bureau cooperates with the Tourism Bureau;Training sports tourism talents.
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