Household food waste behaviours, challenges and opportunities in Kouvola
Santamäki, Amanda (2021)
Santamäki, Amanda
2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021120724135
https://urn.fi/URN:NBN:fi:amk-2021120724135
Tiivistelmä
Food waste is a problem of the entire food supply chain, and households are the most
significant contributor to food waste. The purpose of this study was to look at the issue of
household food waste and get a better understanding of behaviours, attitudes and
challenges related to it in the study population.
The thesis aimed to describe the behaviours, attitudes and challenges related to household
food management and food waste of the population of Kouvola, and to uncover potential
for future business opportunities and innovative solutions to household food waste.
Quantitative methods were used to collect data from the sampling population, in the form of
a self-administered online questionnaire. The data was collected through sharing the
survey in social media, with voluntary random sampling as the chosen sampling strategy.
The research showed that the studied population is generally respectful towards food and
concerned for household food waste and tries to avoid creating unnecessary household
food waste to a reasonable extent. The lack of food packaging size options in grocery
stores and the wasteful treatment of food leftovers were discovered to be the main
challenges for the population.
Finally, the study also discovered the existing potential for future innovations and business
opportunities, with the population showing significant interest in home composting and food
donating.
significant contributor to food waste. The purpose of this study was to look at the issue of
household food waste and get a better understanding of behaviours, attitudes and
challenges related to it in the study population.
The thesis aimed to describe the behaviours, attitudes and challenges related to household
food management and food waste of the population of Kouvola, and to uncover potential
for future business opportunities and innovative solutions to household food waste.
Quantitative methods were used to collect data from the sampling population, in the form of
a self-administered online questionnaire. The data was collected through sharing the
survey in social media, with voluntary random sampling as the chosen sampling strategy.
The research showed that the studied population is generally respectful towards food and
concerned for household food waste and tries to avoid creating unnecessary household
food waste to a reasonable extent. The lack of food packaging size options in grocery
stores and the wasteful treatment of food leftovers were discovered to be the main
challenges for the population.
Finally, the study also discovered the existing potential for future innovations and business
opportunities, with the population showing significant interest in home composting and food
donating.