Applying Lean Method to launch a venture

Abstract

This thesis investigates and analyses the concept of creating a digital platform with a distinctive strategical and localized methodological approach from scratch. It outlines the essential components required to digitize the player acquisition model beginning with the localized and personalized process of collating data due to the lack of existing data in Africa. An online survey was carried out, which was shared among the football communities via Facebook, Instagram, and WhatsApp to know if football players were interested in having a platform that connects them to football teams in Finland and across Scandina- vian regions. In addition, validation was done via zoom meetings with football coaches and team representatives in Finland to analyze the demand of African players in Finn- ish teams and past experiences and expectations from African players, and what sup- port these teams would need for easy player acquisition. The research results support the theory and unveil findings regarding the demand for undiscovered African football players in Finland and African players willing to play in Finland and other Scandinavian regions.