Marketing plan for retail grocery store, Solu afro-Asian Food Market

Abstract

This thesis aimed to create a marketing plan for Solu Afro Asian Food Market and present a company review based on the customer’s data collected from the online survey. The primary objective of developing this marketing plan was to enhance sales, attract new customers, and seek effective marketing methods in a competitive market. Since the company is novel and small, it has not focused on marketing and thus lacks a structured marketing plan. The objectives for the marketing plan were developed utilising information provided by the company and self-conducted research.

The theoretical framework consisted of the basic theories of marketing and marketing plan. Ideas were gathered from various written sources, including books and articles. The research method used in the thesis was formal research, by a questionnaire to the current customers. Marketing tools for the marketing plan were selected to be within the abilities of the specific company. The tools were designed to increase and improve the company's marketing and visibility. The research utilized marketing tools in-depth to determine the most reasonable efforts to gain visibility.

The overall marketing plan places a strong emphasis on social media marketing and other forms of online marketing. These marketing strategies prove ideal for the company since it intends to bring the marketing budget to the minimum. All the facts stated in the marketing plan were developed for the company's present situation and are liable to change. It is up to the company to decide whether to use the suggested marketing actions in the future.