Business Plan for PG World Agency
Bui, Cat (2012)
Hämeen ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012120318062
https://urn.fi/URN:NBN:fi:amk-2012120318062
Tiivistelmä
This thesis was created to serve the author to establish a small size promotion model agency called PG World located in Ho Chi Minh City, Vietnam, in order to satisfy the market demand. The author had already seen the necessity of its niche in the market place since promotion model is one of the desired marketing tools in the market in this very moment, as business has been developing rapidly in recent years in Ho Chi Minh City, especially with the invading of the foreign investors. This thesis was planned for tight budget entrepreneur, who is limited within their capital but still ambitious to start their own business right after graduation.
The study was built on theoretical research from many sources such as books, journals, newspaper, and interviews. Internet data was also one of the helpful resources during the research. Theory framework in the thesis mainly came from material during the study in HAMK and textbook from courses taken in the school. Interview was actually the most efficiency data used in this study because it was conducted via friends of author, who had had long time empirical experiences in related field.
The plan had been crafted very practically and detail, as close to the reality as possible. Even though the investors may not find the profit it made attractive enough to invest in it right at first glance. But as forecast of sales, hoping for after one year of operation, PG World could increase their sales as thrice as much as its first year. And of course, when the time is right, PG World would expand further than just leasing PG, for example providing full package of event organizing service from idea planning to detail executing and appraising and tracking the performance.
The thesis was also the revision of all both theoretical and practical knowledge studied in HAMK for the past four years. It is expected to be utilized accordingly and transmitted into a practically accurate business plan, which can actually make good profit.
The study was built on theoretical research from many sources such as books, journals, newspaper, and interviews. Internet data was also one of the helpful resources during the research. Theory framework in the thesis mainly came from material during the study in HAMK and textbook from courses taken in the school. Interview was actually the most efficiency data used in this study because it was conducted via friends of author, who had had long time empirical experiences in related field.
The plan had been crafted very practically and detail, as close to the reality as possible. Even though the investors may not find the profit it made attractive enough to invest in it right at first glance. But as forecast of sales, hoping for after one year of operation, PG World could increase their sales as thrice as much as its first year. And of course, when the time is right, PG World would expand further than just leasing PG, for example providing full package of event organizing service from idea planning to detail executing and appraising and tracking the performance.
The thesis was also the revision of all both theoretical and practical knowledge studied in HAMK for the past four years. It is expected to be utilized accordingly and transmitted into a practically accurate business plan, which can actually make good profit.