Developing a new collaboration approach between health tech startups and investors : case Business Tampere
Podolskaya, Yulia (2021)
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121025167
https://urn.fi/URN:NBN:fi:amk-2021121025167
Tiivistelmä
In the modern world that develops in a high pace the level of competition among companies is steeply high. Especially newly established companies face struggles on the way of development and going to the market due to the lack of resources and huge pressure from competitors. However, it is vital for them to use all available resources and consider variable educational programs that can help them to gain new skills, share experience with peer companies and to identify a more concrete development strategy for their company. But even for experienced entrepreneurs one of the main pain-points in establishing and expanding a new business project is landing a funding. Most of the competent investors already have negative financial involvement into startup and getting a huge number of potential projects to invest in they are being incredulous towards new prospects.
The thesis discusses the Strategic Engagement with Investors training program organized by Business Tampere was one of the tools for health tech companies that provided participants with essential skills that are needed to be applied in the dialogue with investor, such as strategic thinking and strategic dialogue, when the investor is being engaged into co-creation of the business idea.
The research was carried out as a part of a development project utilizing a qualitative research method. The training program of this kind was organized for the first time and the main goal was to provide the evidence of efficiency of the training program as a learning tool, as well as, to unite startup companies by introducing them to the Health Technology and Life Science ecosystem.
As the research outcome, it can be seen from the event feedback that most of the participants noted that participating in the training program brought even more outcomes than it was expected, including strengthening personal brand, establishing new partnerships, gathering new skills and knowledge, etc.
In conclusion, it must be stated that training programs of this kind is an efficient technique to teach any kind of topic in a short period of time. There are various enhancements to be made in order to improve the level of quality of future training organized by Business Tampere. However, the goals of the research were met and the training had unprecedented success amongst participants.
The thesis discusses the Strategic Engagement with Investors training program organized by Business Tampere was one of the tools for health tech companies that provided participants with essential skills that are needed to be applied in the dialogue with investor, such as strategic thinking and strategic dialogue, when the investor is being engaged into co-creation of the business idea.
The research was carried out as a part of a development project utilizing a qualitative research method. The training program of this kind was organized for the first time and the main goal was to provide the evidence of efficiency of the training program as a learning tool, as well as, to unite startup companies by introducing them to the Health Technology and Life Science ecosystem.
As the research outcome, it can be seen from the event feedback that most of the participants noted that participating in the training program brought even more outcomes than it was expected, including strengthening personal brand, establishing new partnerships, gathering new skills and knowledge, etc.
In conclusion, it must be stated that training programs of this kind is an efficient technique to teach any kind of topic in a short period of time. There are various enhancements to be made in order to improve the level of quality of future training organized by Business Tampere. However, the goals of the research were met and the training had unprecedented success amongst participants.