Market entry strategy to Sweden Case: Finland hand carwash

Abstract

This thesis examines the opportunities for expanding the hand car wash sector in Stockholm, Sweden. The primary objective of the thesis was to develop a business plan for Finland's hand car wash company. The company will benefit from a comprehensive plan to expand DD franchise Carwash operations into the Swedish market, which helps discover potential partnerships and other entry modes that opens the door for future entrepreneurs. The theoretical framework of the thesis used the qualitative research approach. The author prepared several theme interview questions that focused on the company environment, SWOT, and microanalysis. In the beginning, the sample was made up of ten people who owned car wash businesses. Three of them, on the other hand, agreed to participate in the interviews. In addition, the information was gathered by way of observation as well. As a result, the business plan for opening a hand car wash in Stockholm looks promising. Finland's hand car wash strategy will focus on quality and cheap costs, or value proposition.