Sale Skills in Premium Businessmen Wear for Chinese Customer – Case study: Hugo Boss Finland Oy

Abstract

The overall purpose of this thesis was to explore into the premium fashion industry mainly in Finland, particularly in premium men wear like Hugo Boss. Recently, the number of asian customer who travel in Finland is increasing significantly every year lead to the high revenue of different business based on them, specially in fashion industry. The specific objective was to understand how important of the impact of Chinese buying behaviour on sale and what are necessary steps to apply sale skills to win Chinese customer.