Marketing Plan: Tukkanuotta Rauma
Hyrsky, Antti (2012)
Satakunnan ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2012120317880
http://urn.fi/URN:NBN:fi:amk-2012120317880
Tiivistelmä
The purpose of this thesis was to make a marketing plan and a brand new website for a hair saloon.
The marketing plan is based on the 7p’s of the extended or service marketing mix. The emphasis is on the parts of promotion and price. The thesis outlines the theory of marketing mix and applies it to the case.
The second part of the thesis is a new website. The website was done using Joomla! 1.7 content management system. This platform was selected in order to make future updating and modification of the website easier for multiple users. Implementation of website was done first with a demo site and many adjustments were made to the original design and content.
The marketing plan is based on the 7p’s of the extended or service marketing mix. The emphasis is on the parts of promotion and price. The thesis outlines the theory of marketing mix and applies it to the case.
The second part of the thesis is a new website. The website was done using Joomla! 1.7 content management system. This platform was selected in order to make future updating and modification of the website easier for multiple users. Implementation of website was done first with a demo site and many adjustments were made to the original design and content.