Managing a New Generation Marketing Agency
Nyström, Marika (2012)
Tampereen ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012120318109
https://urn.fi/URN:NBN:fi:amk-2012120318109
Tiivistelmä
There is a new generation’s marketing agency operating in the Tampere region. This marketing agency distinguishes itself from other marketing agencies by offering a wider range of products including anything from graphic design to business consulting and design. The organization takes the customer’s comprehensive needs more into consideration and, in addition, operates as a consultant and a marketing partner.
The marketing agency was founded in 2009 which makes it relatively new. Mainly all of its employees are working in their first actual job, thus creates challenges in the management. Due to the large service range that is offered within the organization, there has to be different kinds of experts from different fields. Moreover, managing a team which consists of creative and non-creative workers can be challenging.
The purpose of the thesis is to find out what challenges this new concept, new generation’s agency brings along especially in regards to management wise. There are problems in the internal processes and communication in the organization and external help is welcome.
The main objectives of this thesis are to find out how to motivate the employees and how to make them more committed to the organization. A qualitative research was completed in the form of an open-end questionnaire by face to face interviews. Both the answers and all of the interviewed personnel of this organization were analyzed anonymously. The purpose of the study is to give as much in-depth information as possible to the organization about better management of their employees. Surprisingly, many of the employees are not aware of the reasons for their motivation. This is one of the key findings of the study and the employees prefer the motivation to come from outside e.g. from the management. The organization’s strategy leans on the expertise of the employees and everyone seems to have their own view how things should be taken care of. Therefore, the organization is missing a collective business strategy and this causes internal challenges. Furthermore, the graphic workers struggle with schedules and do not manage to keep their creativeness alive with the current leadership of the organization. Thus, management should do something about this to create the profit making and motivation of the employees. If the employees’ personal preferences were noted and taken into better consideration, it would make them more committed.
The marketing agency was founded in 2009 which makes it relatively new. Mainly all of its employees are working in their first actual job, thus creates challenges in the management. Due to the large service range that is offered within the organization, there has to be different kinds of experts from different fields. Moreover, managing a team which consists of creative and non-creative workers can be challenging.
The purpose of the thesis is to find out what challenges this new concept, new generation’s agency brings along especially in regards to management wise. There are problems in the internal processes and communication in the organization and external help is welcome.
The main objectives of this thesis are to find out how to motivate the employees and how to make them more committed to the organization. A qualitative research was completed in the form of an open-end questionnaire by face to face interviews. Both the answers and all of the interviewed personnel of this organization were analyzed anonymously. The purpose of the study is to give as much in-depth information as possible to the organization about better management of their employees. Surprisingly, many of the employees are not aware of the reasons for their motivation. This is one of the key findings of the study and the employees prefer the motivation to come from outside e.g. from the management. The organization’s strategy leans on the expertise of the employees and everyone seems to have their own view how things should be taken care of. Therefore, the organization is missing a collective business strategy and this causes internal challenges. Furthermore, the graphic workers struggle with schedules and do not manage to keep their creativeness alive with the current leadership of the organization. Thus, management should do something about this to create the profit making and motivation of the employees. If the employees’ personal preferences were noted and taken into better consideration, it would make them more committed.