Improving information flow between sales and product structure creation
Majapuro, Perttu (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121325586
https://urn.fi/URN:NBN:fi:amk-2021121325586
Tiivistelmä
Information flow is critical in nowadays complex business organizations. This research focuses on analyzing information flow inside an electromechanical business organization. The scope of this research is limited to analyzing information flow process between sales and product structure creation personnel. The target of this thesis is to understand the current information flow process between sales and product structure creation personnel, and to understand the strengths, weaknesses and potential improvement areas in the information flow process.
At the beginning of this research, current existing studies are being analyzed regarding business organization, information, business processes, stakeholders and systems. In addition, the role of the organization architecture, operations management, information systems and customer satisfaction are analyzed. At the end of the theory section, the role of Industry 4.0 is clarified for business organizations in nowadays manufacturing organizations.
The case study itself is done via individual interviews for sales account managers, key account managers and product structure creation personnel. The interviews are done as a combination of qualitative and quantitative research via numerical values and open questions.
This thesis concludes with various findings regarding improvement areas in the information flow process between sales and product structure creation. From the results of the interviews, it is summarized, that the biggest pain point in the current information flow process is the inability to treat and transfer the information handled during the quotation phase to the hands of the product structure creation personnel.
At the beginning of this research, current existing studies are being analyzed regarding business organization, information, business processes, stakeholders and systems. In addition, the role of the organization architecture, operations management, information systems and customer satisfaction are analyzed. At the end of the theory section, the role of Industry 4.0 is clarified for business organizations in nowadays manufacturing organizations.
The case study itself is done via individual interviews for sales account managers, key account managers and product structure creation personnel. The interviews are done as a combination of qualitative and quantitative research via numerical values and open questions.
This thesis concludes with various findings regarding improvement areas in the information flow process between sales and product structure creation. From the results of the interviews, it is summarized, that the biggest pain point in the current information flow process is the inability to treat and transfer the information handled during the quotation phase to the hands of the product structure creation personnel.